3D Virtual Tours with iGUIDE - The New Way Forward

How buyers scan realestate.com.au property listings

Buyers decide pretty quickly whether a property listing is worth their time.

What we’re seeing more and more on realestate.com.au is that listings with immersive media tend to outperform—simply because they help buyers understand the property faster.

Most listings still lean heavily on photography. But buyers aren’t just looking anymore—they’re trying to figure out if a place actually works for them.

Across conversations with agents and buyers, a clear pattern is emerging.

REA has increasingly leaned into immersive listing experiences that help buyers understand a property—not just view photos of it. Listings that include these elements consistently attract stronger engagement from buyers.

Research shows that listings with immersive content generate:

• 29% more views

• 23% more serious buyers

• 35% more shares

When buyers spend more time exploring a listing, they’re more likely to move from browsing on their device to attending an open inspection.

Some agents worry that including immersive content directly in the listing gives away too much—or removes control from the sales process. In reality, these elements don’t replace the agent—they strengthen the listing.

When buyers can explore and understand a property within the listing itself, they’re more likely to self-select. What’s left are more serious, better-prepared enquiries, not just more clicks.

It also reflects positively on the agent’s professionalism and builds trust earlier in the journey.

TPLE is one of only 2 companies offering the iGUIDE 3D Virtual Tours on the Sunshine Coast that fully integrates with REA.

We are offering for a limited time your chance to test the 3D Virtual Tours for free on any listing that you can load to REA and see the results yourself!

Terms and Conditions

• 1 x Free test per person

• Must upload to REA within 60 days

• Must book before 31st October to get your free test